Media can play a pivotal role in social change, as these sophisticated practitioners demonstrate with a diversity of strategies, media and innovations.

• Annie Leonard will share lessons learned on the journey that took her from being a somewhat isolated, wonky waste activist to a thriving social media hub for people transforming how we make, use and throw away stuff around the world.
• Bill Ryerson will discuss his groundbreaking, highly successful work crafting popular radio and television serialized dramas in developing countries to foster family planning and environmentally sustainable lifestyle choices.
• Award-winning Mother Jones Co-Editor Monika Bauerlein will examine the crucial role information plays in leveraging social change, and how to operationalize newsmaking.

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