1. What is a YouTube Content ID Notice?
This is a notice you receive when a video you’ve uploaded contains content, either video or music, that YouTube identifies is owned by someone else. Rumblefish currently only has music content enrolled in the YouTube Content ID system.
2. Why does this happen?
Content ID is a technology that exists for three reasons: a) it allows content providers to identify when videos incorporate their content, b) it allows YouTube to generate revenue by placing advertising next to content that has been included in the Content ID program and identified in uploaded videos (this is shared with Content ID partners) and c) this revenue stream allows YouTube to offer its amazing free video sharing service to hundreds of millions of users like you.
3. What happens to my video/account now?
Nothing. Your account is not in jeopardy and your video will not be taken down. YouTube will monetize any video that includes claimed content.
4. What if I dispute the claim?
Your video will not be taken down because of a claim in relation to Rumblefish content. If you believe one of the following facts to be true, you should dispute the claim and it will be reviewed within 48 hours: a) the YouTube Content ID system has misidentified the music in your video as a song you did not include in the flagged video or b) you own the identified music content that has been claimed outright and have not designated a third party to claim and monetize the content in the YouTube Content ID system.
If you have secured a synchronization license from an owner or representative of the claimed music content in your video, this alone is not a basis to dispute a claim.
5. I have a license to use the song in a video from the content owner, why are you claiming it?
If you have licensed a claimed song for use from Friendly Music, any other music licensing company or the artist/label/publisher directly, a YouTube Content ID claim does not impact your license in any way. Think of it like this: When you pay for gas for your car to drive down the freeway you don’t get to turn off the billboards on the side of the freeway. A licensed song and advertising on a free social video site are related but not directly connected in any way.
The license you secured is most-likely a “synchronization” license between you, or a company that you are affiliated with, and the owner of the music copyrights that you are using in your video. A YouTube Content ID claim does not call into question the validity of your synchronization license. Your use of YouTube’s free service to broadcast the video has no connection with your license relationship whatsoever. The claim of a video by the YouTube Content ID system is simply for the purpose of identifying content in order to generate revenue by placing advertising near, around, before or after the video in order for YouTube to continue to provide the video sharing service for free to users.
There is currently no tool provided by YouTube for users to pay to turn off advertising and/or monetization for videos that include copyrighted content. In order for us all to continue to use and enjoy YouTube, a sustainable revenue model must be employed across all content.
6. I’m an artist that wants to have my music content represented in the YouTube Content ID system. How do I do that?
If you’re an artist and are interested in licensing your music, including inclusion in the YouTube Content ID program contact us at licensing@rumblefish.com. We’d be happy to help you.
7. I’m still totally confused and don’t get Content ID at all because it’s really complicated.
Don’t worry, we totally understand. This stuff gets complicated really fast and we’re happy to answer any additional questions. Email us atYouTubeContentID@rumblefish.com and we’ll do our best to answer your questions quickly and accurately. If you have questions regarding a specific video, please include the link to your video. Given the volume of videos that include Rumblefish music, we request your patience. We answer all questions in the order that they’re received as fast as possible (and usually do a pretty good job of it). If you use extensive profanity and endless expletives in your “question” we reserve the right to withhold any customer service response.
