1. I own the video I recorded, not you!

That’s exactly right. YouTube and Rumblefish ARE NOT CLAIMING ANY RIGHTS IN  THE ORIGINAL VIDEO FOOTAGE YOU CREATED. The YouTube content ID system  asserts claims on music content represented by Rumblefish that you have likely  included in your video. The video is yours, the music is ours, both parties retain  ownership of their separate assets. Exactly how it should be.

2. Did I do anything wrong? What am I supposed to do?

You didn’t do anything wrong and no action is required by you.

3. I bought a license from Friendly Music, why did I get a copyright notice from  YouTube?

If you purchased a license from Friendly Music, you're 100% legal and good to go.  You have done nothing wrong by using the song you legally licensed and your video  will continue to stream from the YouTube website in all territories that YouTube  legally operates in.  The YouTube Content ID system sent you a notice because it  has identified, via our partnership with YouTube, that your video in fact includes a  song from Rumblefish / Friendly Music.  YouTube uses the Content ID system to  identify content on its system in order to compensate artists when it places ads next  to videos that include that content.  You've done your part, done the extra mile and  have licensed your use.  If you received a notice for a piece of music or video  content that you included in your video that was not provided by the Friendly Music  website, your video may be blocked or muted.  We can only speak to music made  available via our website.

4. I don’t want advertising next to my video, I don’t like it.

YouTube provides a free video sharing service for hundreds of millions of users. The  way that YouTube generates revenue to pay for the service is via advertising on  pages where content has been identified. Supporting the Content ID system helps  keep YouTube free for everyone and it’s a small price to pay.

1. What is a YouTube Content ID Notice?

This is a notice you receive when a video you’ve uploaded contains content, either  video or music, that YouTube identifies is owned by someone else. Rumblefish currently only has music content enrolled in the YouTube Content ID system.

2. Why does this happen?

Content ID is a technology that exists for three reasons: a) it allows content  providers to identify when videos incorporate their content, b) it allows YouTube to  generate revenue by placing advertising next to content that has been included in  the Content ID program and identified in uploaded videos (this is shared with  Content ID partners) and c) this revenue stream allows YouTube to offer its amazing  free video sharing service to hundreds of millions of users like you.

3. What happens to my video/account now?

Nothing. Your account is not in jeopardy and your video will not be taken down. YouTube will monetize any video that includes claimed content.

4. What if I dispute the claim?

Your video will not be taken down because of a claim in relation to Rumblefish  content. If you believe one of the following facts to be true, you should dispute the  claim and it will be reviewed within 48 hours: a) the YouTube Content ID system has  misidentified the music in your video as a song you did not include in the flagged  video or b) you own the identified music content that has been claimed outright and  have not designated a third party to claim and monetize the content in the YouTube  Content ID system.

If you have secured a synchronization license from an owner or representative of the  claimed music content in your video, this alone is not a basis to dispute a claim.

5. I have a license to use the song in a video from the content owner, why are you claiming it?

If you have licensed a claimed song for use from Friendly Music, any other music  licensing company or the artist/label/publisher directly, a YouTube Content ID claim  does not impact your license in any way. Think of it like this: When you pay for gas  for your car to drive down the freeway you don’t get to turn off the billboards on the  side of the freeway. A licensed song and advertising on a free social video site are  related but not directly connected in any way.

The license you secured is most-likely a “synchronization” license between you, or a  company that you are affiliated with, and the owner of the music copyrights that you  are using in your video. A YouTube Content ID claim does not call into question the  validity of your synchronization license. Your use of YouTube’s free service to  broadcast the video has no connection with your license relationship whatsoever.  The claim of a video by the YouTube Content ID system is simply for the purpose of  identifying content in order to generate revenue by placing advertising near, around,  before or after the video in order for YouTube to continue to provide the video  sharing service for free to users.

There is currently no tool provided by YouTube for users to pay to turn off  advertising and/or monetization for videos that include copyrighted content. In order for us all to continue to use and enjoy YouTube, a sustainable revenue model must  be employed across all content.

6. I’m an artist that wants to have my music content represented in the YouTube Content ID system. How do I do that?

If you’re an artist and are interested in licensing your music, including inclusion in the YouTube Content ID program contact us at licensing@rumblefish.com. We’d be happy to help you.

7. I’m still totally confused and don’t get Content ID at all because it’s really complicated.

Don’t worry, we totally understand. This stuff gets complicated really fast and we’re happy to answer any additional questions. Email us atYouTubeContentID@rumblefish.com and we’ll do our best to answer your questions quickly and accurately. If you have questions regarding a specific video, please include the link to your video. Given the volume of videos that include Rumblefish music, we request your patience. We answer all questions in the order that they’re received as fast as possible (and usually do a pretty good job of it). If you use extensive profanity and endless expletives in your “question” we reserve the right to withhold any customer service response.