Journalism is, as most everybody knows, evolving.
Existing editors working (struggling?) to get to grips with the web need to understand what new technology can do.
Out of interest, how many editors, and aspiring editors, know what the following are, and what they can do:
PR (not Public Relations!)
You can vote in this poll too: http://poll.fm/2bojv
(and keep your name secret)
If you don't know what the things above are and what they can do, then it may be worth your while learning a bit about them and then thinking how you can use them to improve your web presence, please advertisers, and increase 'circulation'.
One final thing, a question: What can news sites learn from the likes of online shopping services such as Amazon? Focus on Amazon to start.
Let's see what you know.