Everybody working in the media field in Italy is aware of how difficult it is to break into the profession.
Raccomandazioni, clientelism and familism are widespread features of the Italian professional way of life and national daily newspapers are no exception.
In her blog post Corriere della Sera is hiring! Or not. community member Francesca Micheletti gives a very colorful and truthful insight into the hiring process of the publication.
With an unprecedented move in the paper's history, the advertisement published on Corriere's website gave a hope to the many young and qualified professionals struggling to make it to the newsroom.
Instead, the competition launched by the daily turned out to be a typical example of management "all'italiana".
The antiquated ways of working of the Italian press media industry are well exemplified by one of the Corriere's new initiative: at the beginning of March the publication announced the launch of a new blog dedicated to what it called "Generazione .0", a youngish nickname to identify people in their twenties, the lost generation of Italy.
Corriere della Sera: founded in 1876. Never developed since then.
Despite the very enlightened aim of the project (give a voice to the unheard young generations of Italy, completely ignored by mainstream media, politics and the job market), the actual result only highlighted how far Il Corriere is from fully grasping the participatory culture behind the new media. More information about the project and its failed potential can be found here.
With this project, Il Corriere is trying to refresh its image using Web 2.0 talk and already outdated blogging platforms: I find it laughable and sadly embarassing how, underneath the apparent attempt to try and give a voice to the unheard younger generations, this newspaper is completely ignoring the core concept of the whole new media philosophy- a crazy little thing called "participation".
Il Corriere is surely not the only publication to be stuck in the past, very much like the whole country, but what these examples make clear is the need for the younger generations of journalists to grab the reins of their own future and become editors and publishers of themselves. Cutting out the outdated middle men ruling over the Italian media landscape is an exciting challenge easily at hand's reach thanks to the abundance of new media tools at our disposals.
So, what are we waiting for?
A quick update on this too. After contacting the Solferino 28 anni blog via Facebook (see the screen shot of the message exchange below) I had their confirmation that an email address will be activated shortly and shared with the readers for them to comment and contribute. For the moment they can be found on Facebook and Twitter. Let's wait and see how the story develops.
Message exchange on Solferino 28 anni FB page