Source: Webpronews, 8 March 2012

Of all days, today being International Women’s Day, a timely study was released today by NM Incite, a Nielsen/McKinsey company, revealing that women make up the majority of bloggers.

NM Incite tracked over millions blogs from around the world to compile the data for their study. Blogs have boomed as an industry in recent years, escalating from 36 million in 2006 to 181 million at the time of the study. If the trajectory of growth is any indication, the saturation point for blogs doesn’t seem to be anywhere in sight because the study speculates that consumer interest is still on the rise.

While women are the majority in the bloggersphere, the study also found that 1 in 3 bloggers are mothers and that 52% of bloggers are parents with children under the age of 18 living in their household. Beyond just being curators and authors of blogs, though, women also make up the majority when it comes to social network and blog visitors.

Additionally, nearly all of the bloggers these days are well-educated as 7 of 10 have gone to college, most of whom are graduates. So not only are more blogs being managed by women, but by highly intelligent women to boot.

While much has been made of Pinterest’s women-centric demographic, the NM Incite study found that the “visually-oriented social media site” is growing like gangbusters, with over 10 million unique U.S. visitors this past December alone – that’s nearly twice as many visitors as the site had two months earlier in October.

So hats off to the ladies out there in the internets. Apparently, it’s your blogosphere – the rest of us just live in it.


Tags: blogosphere, women

Views: 3

Latest Activity

Andrej Matisak posted a status
"Matisak's blog - MH-17's UNSC resolution: Will it change anything? http://wp.me/pL6gx-1yF"
52 minutes ago
Andrej Matisak posted a status
"Matisak's blog - What's next for West - Russia relations? More sanctions, any military operation? http://j.mp/1rmjoVY"
12 hours ago
Andrej Matisak posted a status
"Matisak's blog - Israel vs Hamas: Towards a ceasefire? http://wp.me/pL6gx-1yu"
yesterday
Andrej Matisak posted a status
"Matisak's blog - How should (will) Australia react on MH-17 shootdown? http://wp.me/pL6gx-1yr"
yesterday
Angy Sonia liked Liliana Bounegru's group Data-Driven Journalism
Sunday
Angy Sonia posted a status
"came to see me on google plus. anyone have it?"
Sunday
Andrej Matisak posted a status
"Matisak's blog - Experts: MH-17's crash site is not properly secured and it is a huge problem http://wp.me/pL6gx-1yp"
Saturday
Andrej Matisak posted a status
"Matisak's blog - Netherlands should start considering its response to shootdown of MH-17 http://wp.me/pL6gx-1yl"
Saturday

© 2014   Created by Arne Grauls.

Badges  |  Report an Issue  |  Terms of Service