Source: Webpronews, 8 March 2012

Of all days, today being International Women’s Day, a timely study was released today by NM Incite, a Nielsen/McKinsey company, revealing that women make up the majority of bloggers.

NM Incite tracked over millions blogs from around the world to compile the data for their study. Blogs have boomed as an industry in recent years, escalating from 36 million in 2006 to 181 million at the time of the study. If the trajectory of growth is any indication, the saturation point for blogs doesn’t seem to be anywhere in sight because the study speculates that consumer interest is still on the rise.

While women are the majority in the bloggersphere, the study also found that 1 in 3 bloggers are mothers and that 52% of bloggers are parents with children under the age of 18 living in their household. Beyond just being curators and authors of blogs, though, women also make up the majority when it comes to social network and blog visitors.

Additionally, nearly all of the bloggers these days are well-educated as 7 of 10 have gone to college, most of whom are graduates. So not only are more blogs being managed by women, but by highly intelligent women to boot.

While much has been made of Pinterest’s women-centric demographic, the NM Incite study found that the “visually-oriented social media site” is growing like gangbusters, with over 10 million unique U.S. visitors this past December alone – that’s nearly twice as many visitors as the site had two months earlier in October.

So hats off to the ladies out there in the internets. Apparently, it’s your blogosphere – the rest of us just live in it.


Tags: blogosphere, women

Views: 3

Latest Activity

Eliana van de Craats Lima updated their profile
11 hours ago
Ludwik Kowalski posted a discussion

Conflicts in Russia

Contemporary Russian Situation (10/17/2014) as described by BSN, an unnamed Russian author Translated by Ludwik Kowalski, Ph.D. http://csam.montclair.edu/~kowalski/life/intro.html    1) My translation of BSN's article is available online at: http://pages.csam.montclair.edu/~kowalski/bsn.html 2) Why did I translate this article? Because I know that the present…See More
yesterday
Andrej Matisak posted a status
"Matisak's blog - What EP hearings told us about Juncker's Commission http://wp.me/pL6gx-1Ba"
yesterday
Eugenio Hernandez updated their profile
yesterday
Eugenio Hernandez and atef nahass are now friends
yesterday
Andrej Matisak posted a status
"Matisak's blog - What will Sweden do if submarine is indeed from Russia? http://wp.me/pL6gx-1B8"
Monday
Ajay Kumar liked Eliana van de Craats Lima's discussion The Rights of Women and Children And the Role of Sovereign Nations Under International Law
Monday
Andrej Matisak posted a status
"Matisak's blog - Vatican synod concluded: What is its message? http://wp.me/pL6gx-1B6"
Sunday

© 2014   Created by Arne Grauls.

Badges  |  Report an Issue  |  Terms of Service